Privacy Policy
This policy describes what What The Food stores when you use the iPhone app, and who else handles that data. Contact: support@whatthefood.co.uk.
Replace the bracketed legal name and postal address before you rely on this page for the App Store.
What we store
- Account and profile: sign-in, goals, body details, meal schedule.
- Journal: meals, calories and macros, history.
- Library: foods and dishes you save.
- Chat: messages and meal recognition.
- Subscription status, so the app knows which plan is active.
Apple Health
Only if you allow it. We may read weight, steps, body fat and related types you approve, and write weight you enter in chat and calories from the journal. Health data stays under your control. Turn access off in the iPhone Settings, under Health, or in the app’s permission prompt. We do not sell health or nutrition data and we do not pass it to advertisers.
Why
To run the journal, personalise the assistant, sync between sessions, send a notification you asked for, and understand which parts of the app people use.
Where it lives
- On your iPhone, as an offline copy of the journal, library and chat.
- On Google Cloud: Firebase Authentication, Cloud Firestore, and our own API. We keep it while the account exists. After you delete the account, we delete it according to this policy, except where we must keep a record for the law.
Who else processes it
- Google Firebase — sign-in, your documents, push notifications, and the SDK’s basic automatic analytics. We do not add our own Firebase Analytics events.
- Our API on Google Cloud — profile, journal, library and chat.
- PostHog — product analytics, such as capture, recognition and adding a meal to the journal.
- FatSecret — food search. We send the query. We do not keep their database.
- Adapty — subscription products, the paywall, purchase status and restore. They receive a device identifier and the Apple receipt. Their policy: adapty.io/privacy-policy.
- Apple — in-app purchase and, if you allow it, Health. Purchase refunds are handled by Apple.
- Meta and AppsFlyer — install attribution. They may receive an advertising identifier if you allow tracking.
Your rights
You can ask us to access, correct, export or delete your account data. Email support@whatthefood.co.uk. You can refuse or withdraw Apple Health and tracking permission on the device.
Contact
[Legal name]
[Postal address]
support@whatthefood.co.uk